The Link Builders Photo Blog

Pictures are worth 1000 words. we say they're worth a 1000 links.

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What The Google EMD Update Was Really Targeting

Last Friday Google’s head of webspam announced that Google would be implementing another update to their algorithm, although they claimed it had nothing to do with Penguin or Panda. This update was geared toward reducing “low-quality” EMDs (Exact Match Domains) from ranking well in the SERPs.

Matt tweeted that the Google algorithm update is only supposed to affect about 0.6% of the English-US queries with the purpose of pushing sites with the following “low quality” attributes out of top rankings:

• Duplicate, redundant, or overlapping content.
• Content that has a high concentration of ads or images that interfere with the contextual content.
• Content that doesn’t provide substantial value to users.

The fact that Google is finally addressing high-ranking EMDs comes as a shock to few, but what is coming as a shock is the amount of webmasters speaking in outrage – or excitement – about the negative movement of their websites in the SERPs.

After analyzing the SERPs over the past few months and in the past week since the EMD update was rolled out, the team at The Link Builders came to understand why many sites are being affected.

Keep reading here…

Filed under seo google

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Negative SEO: How Can You Avoid Being a Victim?

The reason negative SEO has suddenly become a hot topic is due to Google’s numerous updates surrounding link building and attempting to define what “unnatural links” are. Many faces from Google have claimed that negative SEO doesn’t work, but just in case… we’ll offer some case studies, how to recognize if you have been targeted by a negative SEO attack, and ways of protecting your site from future attacks.

Read more…

Filed under SEO Negative SEO online marketing

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The papers are signed, the carpet is in, and the paint is dry! The Link Builders is moving to Owings Mills! 

The papers are signed, the carpet is in, and the paint is dry! The Link Builders is moving to Owings Mills! 

Filed under new office

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Affiliate Summit April Meetup: Panda Updates – Why It Developed and How You Can Avoid it

Baltimore April Affiliate Meetup

The recent changes made by Google’s Panda update over the past year have changed the way many people strategize their SEO campaigns. What people have failed to realize, as pointed out by April’s Baltimore Affiliate Summit speaker Rob Adler, is that many of the changes that must be made to keep Panda away from your site (and destroying rankings!) are on-page related.

(Source: )

Filed under Panda affiliate asw12 seo

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Serendipity Blog CMS Review

We found another CMS we like! WordPress gets the most hype, but Serendipity is actually pretty cool! Have you tried it? We don’t know why it lost popularity; it has the same functions as WordPress! We begin our review by stating…

The Serendipity blogging CMS offers a lot more than what meets the eye. A blog interface with no “pages” (by default) might seem basic to some, but in reality Serendipity offers both the casual blogger as well as seasoned veterans an interface that can be optimized aesthetically as well as for search engines.

Filed under CMS SEO blogging Serendipity

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Why Use b2evolution When WordPress Has Taken Over The CMS Market?

If there’s a new blog in town, chances are you can make three guesses as to which CMS it’s on and you’ll guess correctly on your first try. WordPress has taken over the blogging industry in such a way that everyone from first time bloggers to million dollar companies are using WordPress for content management.

After spending time on both systems we thought it would be beneficial to list the differences and the pros/cons of both platforms, and ask our readers: Which CMS do you prefer?

Filed under WordPress SEO b2evolution CMS

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How Advertisers, Users, and Affiliates Use Pinterest

This past Tuesday affiliate marketers, sales reps, publishers, and SEO professionals got together at the Buy.at office in Baltimore to discuss one of the hottest topics in SEO and social media today: Pinterest.

Amy Ely, ecommerce acquisition manager at Under Armor, put together a PowerPoint presentation on Pinterest and how different users can best use this new social media site.

Filed under affiliate summit Pinterest affiliates advertisers